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Signage
Signage is the most visible brand element on our buildings, and the primary link between our facilities around the world and our corporate visual identity. This chapter outlines the application of the Wilhelmsen logo and subsidiary company names on our buildings
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Digital application
If you have not already, familiarise yourself with the identity guidelines, which is also applicable to all digital surfaces. It should give you a good overview of how to use our visual identity. Then read on to learn how to present our brand in a professional
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Photo, video, and illustration style
It is vital that the style and quality of our brand photography, videos and illustrations is consistent wherever it appears throughout the world. This supports recognition, strengthens the brand and adds to the visibility of our company. Photography Photography
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Clothing
Dress codes are important for both brand perception and personal identity. Distinctive, versatile, stylish and functional clothing of good quality will not only help customers identify us, but also strengthen the professional impressions we make. This chapter
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Vehicles
outlines the application of logos and our pulse graphics on vehicles. The use of these guidelines will ensure a consistent visual character for our vehicles that both our customers and staff can instantly recognise. All cars, trucks, pick-ups, and other vehicles
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The Pulse – Key Visual Elements
Have you ever thought about all the employees and operations in the group? Everything they do. All the product deliveries. Transactions. All our locations. The impact they have on our industry and on global trade. Visualise each of these as a dot. Each dot
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Typography
Our two font families are to be used at all times when developing professionally printed documents, like business cards, brochures and catalogues, etc. Since these are professional fonts and subject to licensing programs, the use is reserved for internal graphic
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Written form
When writing about Wilhelmsen group companies, some simple rules come in handy. Wilhelmsen must always be spelled with an uppercase W, like so: Wilhelmsen. The only exception is when referring to our website, which we spell with a lowercase w, like so: wilhelmsen
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Events and exhibitions
outlines the application of the Wilhelmsen brand on exhibition stands and other customer facing events. The use of these guidelines will ensure consistency and make us instantly recognisable at events. Exhibition Stands The design, content and furnishing of exhibition
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Touchpoints
A consistent look and feel across all touchpoints is an opportunity to increase awareness and build customer loyalty. This section gives you access to essential templates for your everyday work tasks.