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Updated
A message from our group CEO
With big internal changes and many exciting sustainability initiatives happening around the world, never have we seen so many great opportunities to raise our bar and become an even more active player in making the world a better place. As a global, maritime
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Partnerships and collaborations
Partnerships or collaborations with other companies can often require a combination logo. Please note that when establishing new Joint ventures, the guidelines in the Mergers and and acquisitions section apply: https://www.wilhelmsen.com/brandguide/brand-archit
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Scenario 8: Joint Venture - 50/50 ownership
SCENARIO 8: Joint Venture with a 50/50 ownership with/without a go-to-market perspective If Wilhelmsen enters a joint venture, where ownership is based on a 50/50 perspective, meaning there is no ruling party, the general rule of branding this joint venture is as
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Press release |
Results for the fourth quarter 2017
The Wilhelmsen group sees effects of structural changes. Net profit improves in the fourth quarter. The development in key markets is expected to continue its positive trend. Total income for the Wilhelmsen group was USD 205 million in the fourth quarter,
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Updated
Naming
Considering the value Wilhelmsen represents – both as a group of companies, a brand and through its various trademarks, the group seeks to control the use of any name that is regarded linked to Wilhelmsen and essential for its business. The Wilhelmsen company names
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Scenario 6: Acquisition of any brand deemed to strong to be integrated
SCENARIO 6: Acquisition of any brand deemed to strong to be integrated. When acquiring a brand that would suffer from the integration, regardless of product or service, the general rule of integration is as follows: Review brand & marketing audit and decision
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Scenario 5: Acquisition of a service and / or product brand with multiple strong sub-entities
SCENARIO 5: Acquisition of a service and / or product brand with multiple strong sub-entities A less common scenario, adding complexity to a decision tree. Once a brand with multiple sub-entities is acquired, the brand and marketing audit is of utter importance
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Scenario 4: Demerger / Sale of a product & service brand that became a sub-entity
SCENARIO 4: Demerger/Sale of a product & service brand that became a sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a service brand (definition: people rendering services) that has been integrated into an existing sub-entity, we
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Scenario 4: Acquisition of a service (and product) brand unfit to add to an existing sub-entity
SCENARIO 4: Acquisition of a service (and product) brand unfit to add to an existing sub-entity (e.g. Ships Service or Ship Management) When acquiring a service brand (definition: people rendering services) that is unfit to add to an existing entity the general
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Scenario 3: Demerger/Sale of a product & service brand from an existing sub-entity
SCENARIO 3: Demerger/Sale of a product & service brand from an existing sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a service & product brand that has been integrated into an existing sub-entity, the following general rules apply:
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NAVACLEAN 809 200 LTR
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NAVACLEAN 818 - COLD WASH 200 LTR
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NAVACLEAN 823 - BUFFER CLEANER 55 200 LTR
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NAVACLEAN 803 - ALKATUFF PHS 200 LTR
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UNITOR HPC AIRCLEAN 480 EX-PRO
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PH/ EC/ TDS/ SALINITY MULTI PEN TESTER
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TURBIDITY METER (DIGITAL)
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MOTOR SHIP TEST KIT MO246C W/O P ALK
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NRB TUBE FOR DENITRIFYING BACTERIA
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SORBENT PADS U94100 (100PCS)