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Scenario 5: Acquisition of a service and / or product brand with multiple strong sub-entities
SCENARIO 5: Acquisition of a service and / or product brand with multiple strong sub-entities A less common scenario, adding complexity to a decision tree. Once a brand with multiple sub-entities is acquired, the brand and marketing audit is of utter importance
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Scenario 4: Demerger / Sale of a product & service brand that became a sub-entity
SCENARIO 4: Demerger/Sale of a product & service brand that became a sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a service brand (definition: people rendering services) that has been integrated into an existing sub-entity, we
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Scenario 4: Acquisition of a service (and product) brand unfit to add to an existing sub-entity
SCENARIO 4: Acquisition of a service (and product) brand unfit to add to an existing sub-entity (e.g. Ships Service or Ship Management) When acquiring a service brand (definition: people rendering services) that is unfit to add to an existing entity the general
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Scenario 3: Demerger/Sale of a product & service brand from an existing sub-entity
SCENARIO 3: Demerger/Sale of a product & service brand from an existing sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a service & product brand that has been integrated into an existing sub-entity, the following general rules apply:
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Scenario 3: Acquisition of a combined service & product brand
SCENARIO 3: Acquisition of a combined service & product brand (to be managed by a sub-entity, not standalone) When acquiring a service & product brand the general rule of integration is as follows: Review brand & marketing audit and decision tree to decide ownership
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Trademarks
Considering the value Wilhelmsen and its trademarks represent, the group seeks to protect and enhance its trademarks, as these are regarded essential for its business. Wilhelmsen is associated with quality and reliability. Maintaining the trust in Wilhelmsen's name
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2017 Quarterly results
Results for the first quarter 2017 Results for the second quarter 2017 Results for the third quarter 2017 Results for the fourth quarter 2017
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Corporate video
We are Wilhelmsen. We are a part of your life.
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Updated
Stationery
To help maintain consistency across the organisation, templates for standard business stationery has been created. There are templates being made available for business cards, letters, envelopes, invitations and ID cards. Only use the templates provided here
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Updated
Collateral
If you have not already, familiarise yourself with our brand guidelines including the use of logotype, colours, typography, imagery and graphics. This should give you a good overview of how to apply our visual identity in our communication. If you have not already
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Q. COUPLING, MALE 3/4"
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CONNECTION NIPPLE SS FOR MULTIPLE HP HOSES
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HPCE DYNAMIS 300+/SAFETY VALVE COMPLETE WITH FITTINGS
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HPCE DYNAMIS 500+/ZERO PRESSURE UNLOADER VALVE COMPLETE WITH FITTINGS
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HPCE DYNAMIS 500+/SPRAY LANCE WITH KNOB AND QUICK COUPLING
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HPCE DYNAMIS/HPC 54/HPC 67/EL. CABLE 4x6 W/CONN. 63A 40M
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UNITOR™ AQUAFILTER SYSTEM STARTER PACK
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OIL SPILL KIT BAGS 1000
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UNITOR EXTREME HP 500BAR HOSE 25M
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UNITOR HEAVY DUTY HOSE 250BAR 15M