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Updated
A message from our group CEO
With big internal changes and many exciting sustainability initiatives happening around the world, never have we seen so many great opportunities to raise our bar and become an even more active player in making the world a better place. As a global, maritime
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Partnerships and collaborations
Partnerships or collaborations with other companies can often require a combination logo. Please note that when establishing new Joint ventures, the guidelines in the Mergers and and acquisitions section apply: https://www.wilhelmsen.com/brandguide/brand-archit
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Scenario 8: Joint Venture - 50/50 ownership
SCENARIO 8: Joint Venture with a 50/50 ownership with/without a go-to-market perspective If Wilhelmsen enters a joint venture, where ownership is based on a 50/50 perspective, meaning there is no ruling party, the general rule of branding this joint venture is as
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Marine products price list
This section contains the Wilhelmsen Ships Service (WSS) Price List for products offered by WSS. The WSS Price List is provided in USD. Pricing in other currencies may be available upon request. The WSS Price List is WSS’ confidential information and shall only
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Updated
Naming
Considering the value Wilhelmsen represents – both as a group of companies, a brand and through its various trademarks, the group seeks to control the use of any name that is regarded linked to Wilhelmsen and essential for its business. The Wilhelmsen company names
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Scenario 6: Acquisition of any brand deemed to strong to be integrated
SCENARIO 6: Acquisition of any brand deemed to strong to be integrated. When acquiring a brand that would suffer from the integration, regardless of product or service, the general rule of integration is as follows: Review brand & marketing audit and decision
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Scenario 5: Acquisition of a service and / or product brand with multiple strong sub-entities
SCENARIO 5: Acquisition of a service and / or product brand with multiple strong sub-entities A less common scenario, adding complexity to a decision tree. Once a brand with multiple sub-entities is acquired, the brand and marketing audit is of utter importance
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Scenario 4: Demerger / Sale of a product & service brand that became a sub-entity
SCENARIO 4: Demerger/Sale of a product & service brand that became a sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a service brand (definition: people rendering services) that has been integrated into an existing sub-entity, we
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Scenario 4: Acquisition of a service (and product) brand unfit to add to an existing sub-entity
SCENARIO 4: Acquisition of a service (and product) brand unfit to add to an existing sub-entity (e.g. Ships Service or Ship Management) When acquiring a service brand (definition: people rendering services) that is unfit to add to an existing entity the general
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Scenario 3: Demerger/Sale of a product & service brand from an existing sub-entity
SCENARIO 3: Demerger/Sale of a product & service brand from an existing sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a service & product brand that has been integrated into an existing sub-entity, the following general rules apply:
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REGULATOR 530 AC PRESSURE 0-1.5 BAR FOR OUTLET STATION
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KLÜBER SUMMIT NGL 444 20 LTR CANISTER
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KLÜBER SUMMIT SH 68 200 LTR DRUM
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KLÜBERPLEX BEM 34-132 – (10x60ML) PACK. KLÜBERMATIC FLEX
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KLÜBER SUMMIT SH 68 20 LTR CANISTER
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KLÜBERPLEX BEM 34-132 – (10x125ML) PACK. KLÜBERMATIC FLEX
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KLÜBERBIO LM 2-32 25 LTR CANISTER
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KLÜBER SUMMIT SH 46 200 LTR DRUM
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KLÜBERBIO LM2-32 200 LTR
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KLÜBER SUMMIT SH 32 20 LTR CANISTER