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Press release |
Results for the fourth quarter 2017
The Wilhelmsen group sees effects of structural changes. Net profit improves in the fourth quarter. The development in key markets is expected to continue its positive trend. Total income for the Wilhelmsen group was USD 205 million in the fourth quarter,
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Office
Beaumont
Wilhelmsen Beaumont
Phone: +1 346-600-1443
E-mail:
Postal Address
2300 E FM 365, Suite 160
TX 77627
Nederland
United States -
Updated
Naming
Considering the value Wilhelmsen represents – both as a group of companies, a brand and through its various trademarks, the group seeks to control the use of any name that is regarded linked to Wilhelmsen and essential for its business. The Wilhelmsen company names
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Scenario 6: Acquisition of any brand deemed to strong to be integrated
SCENARIO 6: Acquisition of any brand deemed to strong to be integrated. When acquiring a brand that would suffer from the integration, regardless of product or service, the general rule of integration is as follows: Review brand & marketing audit and decision
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Scenario 5: Acquisition of a service and / or product brand with multiple strong sub-entities
SCENARIO 5: Acquisition of a service and / or product brand with multiple strong sub-entities A less common scenario, adding complexity to a decision tree. Once a brand with multiple sub-entities is acquired, the brand and marketing audit is of utter importance
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Scenario 4: Demerger / Sale of a product & service brand that became a sub-entity
SCENARIO 4: Demerger/Sale of a product & service brand that became a sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a service brand (definition: people rendering services) that has been integrated into an existing sub-entity, we
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Scenario 4: Acquisition of a service (and product) brand unfit to add to an existing sub-entity
SCENARIO 4: Acquisition of a service (and product) brand unfit to add to an existing sub-entity (e.g. Ships Service or Ship Management) When acquiring a service brand (definition: people rendering services) that is unfit to add to an existing entity the general
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Scenario 3: Demerger/Sale of a product & service brand from an existing sub-entity
SCENARIO 3: Demerger/Sale of a product & service brand from an existing sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a service & product brand that has been integrated into an existing sub-entity, the following general rules apply:
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Scenario 3: Acquisition of a combined service & product brand
SCENARIO 3: Acquisition of a combined service & product brand (to be managed by a sub-entity, not standalone) When acquiring a service & product brand the general rule of integration is as follows: Review brand & marketing audit and decision tree to decide ownership
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Trademarks
Considering the value Wilhelmsen and its trademarks represent, the group seeks to protect and enhance its trademarks, as these are regarded essential for its business. Wilhelmsen is associated with quality and reliability. Maintaining the trust in Wilhelmsen's name