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Subsidiary identity system
The Wilhelmsen logo is now the logo for all of our companies. We no longer have individual logos for Ships Service, Ship Management, etc. They are to be referred to as subsidiary identifiers. Please see the Brand Architecture section for further explanation
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Core visual identity
Our identity is the visual expression of our company. At its core is the Wilhelmsen brand essence. This is represented visually through a carefully selected group of graphic elements: logo, typography, colour, and imagery. How these elements are applied is
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Scenario 1: Demerger/Sale of a service brand from an existing sub-entity
Scenario 1: Demerger/Sale of a service brand from an existing sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a service brand (definition: people rendering services) that has been integrated into an existing sub-entity, we encounter
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Brand promise
Translating our mission into customer value We enhance your business and simplify your operations with the leading people, services, and solutions of the maritime industry.
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Mergers and acquisitions
intends to regulate our growing efforts through maximising the brand equity of Wilhelmsen in all scenarios, opting for simplicity wherever possible. Scenarios (click the links for the respective scenarios) Acquisition and sale/demerger of a service brand fitting
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Scenario 2: Acquisition of a product brand to be managed by an existing sub-entity
SCENARIO 2: Acquisition of a product brand (to be managed by a sub-entity, not standalone) When acquiring a product brand (definition: a physical product (brand) that is sold to customers) the general rule of integration is as follows: 1. Review brand & marketing
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Brand hierarchy
To serve the master brand strategy, Wilhelmsen’s brand architecture is based on a combinative branding strategy to relieve the brand of complexity and to ensure a clearer Wilhelmsen offering. COMMON BRAND ESSENCE The Wilhelmsen brand is in focus - throughout
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Brand architecture
Our master brand is "Wilhelmsen". Focusing on the core of our brand strengthens our position as a global leading player within the maritime industry and to prove our purpose of enabling sustainable global trade whilst shaping the maritime industry. This section
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Scenario 2: Acquisition of a product brand that can/should be integrated into an existing product range/brand:
Scenario 2: Acquisition of a product brand that can/should be integrated into an existing product range / brand: When acquiring a product brand (definition: a physical product (brand) that is sold to customers) which can be integrated into the offering of an existing/owned
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Scenario 2: Demerger/Sale of a product brand from an existing sub-entity
SCENARIO 2: Demerger/Sale of a product brand from an existing sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a product brand that has been integrated into an existing sub-entity, the following general rules apply: 1. The product brand
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CORROSION TREAT 20 - 1" (REPLACEMENT KIT)
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POTABLE WATER TEST KIT W/O E.COLI
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POWERSPEED LANCE WITH 05 NOZZLE
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HPCE DYNAMIS 500+/300+/SANDBLASTING KIT
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ACERA DAGAMA SBA 54MM 220M 2XEYE
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ACERA DAGAMA SBA 54MM 30M 2X1,8M EYE
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NATURAL HANDCLEANER 4X5 LTR
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UNITOR CHEMICAL CLEANING UNIT / HEATING ELEMENT 3 KW COMPLETE
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UNITOR CHEMICAL CLEANING UNIT / THERMOMETER COMPLETE
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UNITOR CHEMICAL CLEANING UNIT / AIR REGULATOR KIT