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Scenario 2: Acquisition of a product brand to be managed by an existing sub-entity
SCENARIO 2: Acquisition of a product brand (to be managed by a sub-entity, not standalone) When acquiring a product brand (definition: a physical product (brand) that is sold to customers) the general rule of integration is as follows: 1. Review brand & marketing
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Scenario 2: Acquisition of a product brand that can/should be integrated into an existing product range/brand:
Scenario 2: Acquisition of a product brand that can/should be integrated into an existing product range / brand: When acquiring a product brand (definition: a physical product (brand) that is sold to customers) which can be integrated into the offering of an existing/owned
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Scenario 2: Demerger/Sale of a product brand from an existing sub-entity
SCENARIO 2: Demerger/Sale of a product brand from an existing sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a product brand that has been integrated into an existing sub-entity, the following general rules apply: 1. The product brand
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Brand hierarchy
To serve the master brand strategy, Wilhelmsen’s brand architecture is based on a combinative branding strategy to relieve the brand of complexity and to ensure a clearer Wilhelmsen offering. COMMON BRAND ESSENCE The Wilhelmsen brand is in focus - throughout
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Purpose
The reason why we exist beyond making money Our purpose is to enable sustainable global trade (We just happened to start with the maritime industry) We believe We believe that enabling global trade and connectivity creates a better world, makes cultures interact
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Vision
Our ultimate long-term goal for the next 10-20 years. Shaping the maritime industry
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Mission
Our masterplan for creating value Through delivering unparalleled customer experiences, continuously developing highly valuable solutions, and focusing on constantly developing our people — we position ourselves at the forefront of competence, sustainability
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Perception
How we aim to be perceived Reliable We are perceived as honest and responsible. We are loyal to our core values and strive for transparency in everything we do. Competent We are hardworking and professional. We are simplifiers. We build our competence, confidence
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Personal touch is key
15 years in the industry has taught Sheryl Villamin a lot about getting the most out of people in the fast-moving world of the Wilhelmsen group. Sheryl Villaman-960x450.jpg manila: As a Senior Crewing Officer for bulk vessels at Wilhelmsen Smith Bell Manning
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Capital Markets Day 2016
The Wilhelmsen Capital Markets Day was held on Thursday 15th August 2016. Presentations were given by Group CEO, Thomas Wilhelmsen and members of the Group's management team. Agenda: Wilh. Wilhelmsen Holding group • Strategic direction and business drivers
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PH/ EC/ TDS/ SALINITY MULTI PEN TESTER
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TURBIDITY METER (DIGITAL)
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NRB TUBE FOR DENITRIFYING BACTERIA
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MOTOR SHIP TEST KIT MO246C W/O P ALK
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E.COLI/COLIFORM (10 TESTS)
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HPC SOLAR BOOSTER WITH 18KW HEATER
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SORBENT PADS U94100 (100PCS)
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NAVADAN TORNADO KIT
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NAVADAN MAXI KIT
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HPCE DYNAMIS 500+/HP PUMP/COMPLETE SEALS KITS WITH METAL SET(POS. 49,50,51,52,53)/1PCS