Product branding system

The distance to the logo is 1.5 times the hight of the W in Wilhelmsen and the width of “by Wilhelmsen” should be 50% of the logo width*.

The only situation in which product brand logos can be used without the “by Wilhelmsen” endorsement type below the logos is when multiple product brands are present on the same surface in combination with the Wilhelmsen logo. A typical example is the back wall of an exhibition stand. In these situations you should gather the product brand logos below a single endorsement type: “Product brands by Wilhelmsen”.

All product brand logos must be Wilhelmsen Blue (PMS 2945). If an additional colour is absolutely necessary, it must be chosen from our neutral palette. As with the Wilhelmsen logo, white (negative) and black versions are available as well.

Please do not attempt to create art for the product brand logos or endorsement type for any application. Use the files provided with this manual. Any new product brands added to our portfolio must follow the same rules. Please contact Corporate Communications for guidance.

For additional information see Brand architecture.

*The endorsement type can be scaled slightly up or down to better align with elements in the product brand logos. Further exceptions can be made if the product brand logo is very wide or narrow, making the endorsement type unusually large or small. This will be evaluated by Corporate Communications on a case by case basis.