Search page

We found 6180 search results.

Narrow the search result by using the filters.

You can also find relevant contacts and locations here

Showing 3811-3820 of 6180 search results
  • Updated
    core_visual_elements_ill

    Core visual identity

    Our identity is the visual expression of our company. At its core is the Wilhelmsen brand essence. This is represented visually through a carefully selected group of graphic elements: logo, typography, colour, and imagery. How these elements are applied is

  • Updated

    Scenario 2: Acquisition of a product brand to be managed by an existing sub-entity

    SCENARIO 2: Acquisition of a product brand (to be managed by a sub-entity, not standalone) When acquiring a product brand (definition: a physical product (brand) that is sold to customers) the general rule of integration is as follows: 1. Review brand & marketing

  • Updated
    MnA_1

    Mergers and acquisitions

    intends to regulate our growing efforts through maximising the brand equity of Wilhelmsen in all scenarios, opting for simplicity wherever possible. Scenarios (click the links for the respective scenarios) Acquisition and sale/demerger of a service brand fitting

  • Updated

    Brand promise

    Translating our mission into customer value We enhance your business and simplify your operations with the leading people, services, and solutions of the maritime industry.

  • Scenario 2: Acquisition of a product brand that can/should be integrated into an existing product range/brand:

    Scenario 2: Acquisition of a product brand that can/should be integrated into an existing product range / brand: When acquiring a product brand (definition: a physical product (brand) that is sold to customers) which can be integrated into the offering of an existing/owned

  • Updated

    Scenario 2: Demerger/Sale of a product brand from an existing sub-entity

    SCENARIO 2: Demerger/Sale of a product brand from an existing sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a product brand that has been integrated into an existing sub-entity, the following general rules apply: 1. The product brand

  • Updated
    MnA_002

    Brand hierarchy

    To serve the master brand strategy, Wilhelmsen’s brand architecture is based on a combinative branding strategy to relieve the brand of complexity and to ensure a clearer Wilhelmsen offering. COMMON BRAND ESSENCE The Wilhelmsen brand is in focus - throughout

  • Updated
    MnA_001_800x450

    Brand architecture

    Our master brand is "Wilhelmsen". Focusing on the core of our brand strengthens our position as a global leading player within the maritime industry and to prove our purpose of enabling sustainable global trade whilst shaping the maritime industry. This section

  • Updated
    Wilhelmsen_Flagg__16_9

    Brand essence

    Our ambition is that we all fly the same flag and that we are perceived as one, strong group of companies. The Wilhelmsen brand shall be enhanced, throughout the entire global organization. By introducing a common brand essence and removing individual sub-entity

  • Updated

    Purpose

    The reason why we exist beyond making money Our purpose is to enable sustainable global trade (We just happened to start with the maritime industry) We believe We believe that enabling global trade and connectivity creates a better world, makes cultures interact