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  • Scenario 2: Acquisition of a product brand that can/should be integrated into an existing product range/brand:

    Scenario 2: Acquisition of a product brand that can/should be integrated into an existing product range / brand: When acquiring a product brand (definition: a physical product (brand) that is sold to customers) which can be integrated into the offering of an existing/owned

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    Brand architecture

    Our master brand is "Wilhelmsen". Focusing on the core of our brand strengthens our position as a global leading player within the maritime industry and to prove our purpose of enabling sustainable global trade whilst shaping the maritime industry. This section

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    Brand essence

    Our ambition is that we all fly the same flag and that we are perceived as one, strong group of companies. The Wilhelmsen brand shall be enhanced, throughout the entire global organization. By introducing a common brand essence and removing individual sub-entity

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    Purpose

    The reason why we exist beyond making money Our purpose is to enable sustainable global trade (We just happened to start with the maritime industry) We believe We believe that enabling global trade and connectivity creates a better world, makes cultures interact

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    Vision

    Our ultimate long-term goal for the next 10-20 years. Shaping the maritime industry

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    Mission

    Our masterplan for creating value Through delivering unparalleled customer experiences, continuously developing highly valuable solutions, and focusing on constantly developing our people — we position ourselves at the forefront of competence, sustainability

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    Perception

    How we aim to be perceived Reliable We are perceived as honest and responsible. We are loyal to our core values and strive for transparency in everything we do. Competent We are hardworking and professional. We are simplifiers. We build our competence, confidence

  • Press release |

    Wilhelmsen becomes majority owner in NorSea Group

    Wilhelmsen has entered into a letter of intent with Eidesvik Eiendomsinvest AS and Simon Møkster Eiendom AS to acquire 32 % of the outstanding shares in NorSea Group AS. Wilhelmsen expects the transaction to take place within a couple of months. Subject agreement

  • Press release |
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    Results for the first quarter 2017

    Wilh. Wilhelmsen Holding (WWH) reported a decrease in total income and operating profit in the first quarter. Sale of business units, seasonality and restructuring impacted the performance. WWH delivered a total income of USD 588 million, while the operating

  • Press release |
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    Minutes of meeting 2017

    The Annual General Meeting in Wilh. Wilhelmsen Holding ASA was held today Wednesday April 27 2017. Enclosed is the Minutes of Meeting from the Annual General Meeting. Minutes of meeting 2017 Protokoll AGM 2017