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  • Updated
    MnA_1

    Mergers and acquisitions

    intends to regulate our growing efforts through maximising the brand equity of Wilhelmsen in all scenarios, opting for simplicity wherever possible. Scenarios (click the links for the respective scenarios) Acquisition and sale/demerger of a service brand fitting

  • Updated

    Scenario 2: Acquisition of a product brand to be managed by an existing sub-entity

    SCENARIO 2: Acquisition of a product brand (to be managed by a sub-entity, not standalone) When acquiring a product brand (definition: a physical product (brand) that is sold to customers) the general rule of integration is as follows: 1. Review brand & marketing

  • Updated
    MnA_002

    Brand hierarchy

    To serve the master brand strategy, Wilhelmsen’s brand architecture is based on a combinative branding strategy to relieve the brand of complexity and to ensure a clearer Wilhelmsen offering. COMMON BRAND ESSENCE The Wilhelmsen brand is in focus - throughout

  • Scenario 2: Acquisition of a product brand that can/should be integrated into an existing product range/brand:

    Scenario 2: Acquisition of a product brand that can/should be integrated into an existing product range / brand: When acquiring a product brand (definition: a physical product (brand) that is sold to customers) which can be integrated into the offering of an existing/owned

  • Updated

    Scenario 2: Demerger/Sale of a product brand from an existing sub-entity

    SCENARIO 2: Demerger/Sale of a product brand from an existing sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a product brand that has been integrated into an existing sub-entity, the following general rules apply: 1. The product brand

  • Updated

    Purpose

    The reason why we exist beyond making money Our purpose is to enable sustainable global trade (We just happened to start with the maritime industry) We believe We believe that enabling global trade and connectivity creates a better world, makes cultures interact

  • Updated

    Vision

    Our ultimate long-term goal for the next 10-20 years. Shaping the maritime industry

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    Mission

    Our masterplan for creating value Through delivering unparalleled customer experiences, continuously developing highly valuable solutions, and focusing on constantly developing our people — we position ourselves at the forefront of competence, sustainability

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    Perception

    How we aim to be perceived Reliable We are perceived as honest and responsible. We are loyal to our core values and strive for transparency in everything we do. Competent We are hardworking and professional. We are simplifiers. We build our competence, confidence

  • Press release |

    Wilhelmsen becomes majority owner in NorSea Group

    Wilhelmsen has entered into a letter of intent with Eidesvik Eiendomsinvest AS and Simon Møkster Eiendom AS to acquire 32 % of the outstanding shares in NorSea Group AS. Wilhelmsen expects the transaction to take place within a couple of months. Subject agreement

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