Vision, value and ethics
Shaping the maritime industry
Being a shaper means being a pioneer, determined to lead and taking every opportunity to innovate and meet the ever-changing needs of our customers and other stakeholders.
We work together, combining our strengths and releasing the potential in each of us. We involve, contribute and take responsibility. We think boldly and act responsibly. Our vision expresses our aspiration to be at the forefront of developing the maritime industry.
We has five shared corporate values: customer centred, empowerment, learning and innovation, stewardship and teaming and collaboration.
These values govern our behaviour and we act upon them consistently. They are the basis for how we handle our business in order to achieve our vision.
We place our customers in the centre and focus on their needs. This drives us forward to develop services, products and solutions that benefit both the customers and us.
Involvement and recognition generate positive energy and increase ownership of our individual contributions. The freedom to act and take initiative within agreed frameworks motivates us to reach our full potential and do a better job.
Learning and innovation
The world around us changes constantly. As a learning organisation we continually seek to renew ourselves, to work smarter and improve everything we do. As a result, we are more able to recognise opportunities and develop new and innovative solutions.
We prioritise and manage our resources in a responsible way to continuously create value. We are concerned for the safety and well being of people, society and the environment.
Teaming and collaboration
Our most important competitive advantage is our qualified and competent people worldwide, working together across different cultures toward common goals. Collaboration drives our creative energy and gives us better solutions.
We believe that empowered employees in an innovative, learning organisation are the group’s main competitive advantage in meeting the needs and wants of our customers.
To lead is to inspire, to influence and to initiate productive change within people and processes as we move toward our vision. Being a leader means determination to create a path rather than following others. It means setting a direction and continuously looking for new solutions to the ever-changing needs and expectations around us. This way we contribute to a stronger image, reputation and credibility of our industry while we continue to provide value to our stakeholders.
Our leadership expectations are embodied in creating value, driving positive change, bringing out the best in people, being accountable, being tough-minded and fair and being loyal beyond personal interest.