Meet Naja Boon

Role: Global Head of Marketing & External Communications, Wallenius Wilhelmsen Logistics. Located in Oslo, Norway
Published: (Wilh. Wilhelmsen Holding ASA)
Naja

Starting point: Five years ago I was the Marketing Communications Manager for Wilhelmsen Ships Service (WSS), and three years later I was promoted to Head of Communications.

The previous role: As Head of Communications, I was responsible for developing communications that strategically supported WSS. This meant I had to create a good international network across the company. It was an exciting job that involved internal communications, incident handling, developing PR stories and working with a lot of great people.

Why change? I wasn’t looking to move, but the position for a Global Head of Marketing at Wallenius Wilhelmsen Logistics was a fantastic opportunity to expand my responsibilities, while staying within the group.

Did you get support? Yes, and it’s so important to make a smooth transition internally in a group like this.

The current role: I’ve only just started, but luckily for me, I get to work with four colleagues from Oslo, New Jersey, Tokyo and Bangkok, so I have good people to help me get up to speed. As a team, we are responsible for the strategic marketing, branding, reputation management and media relations on a global and regional level.

Best part: My new job allows me to sharpen my commercial edge and expand my knowledge of our business. In the new year, I will work with the global marketing and communication (MarCom) team, setting a 2020 vision. It’s up to us to shape our future, and I cannot imagine a more exciting place to be.

 

 

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